If you're going to ______ globally, then you must take the time and effort to localize your content for each country that you target.

Wal-Mart's online experience is the ______ that success in the brick and mortar world doesn't create corresponding success in e-merce.

Passage 1Searching by keyword is the most mon method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines e from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches plete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.11.The problems with searching by keyword are _______.

Passage 1Searching by keyword is the most mon method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines e from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches plete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.12.Which of the following is true about the search engines from the U.S.?

Passage 1Searching by keyword is the most mon method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines e from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches plete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.13.It can be learnt that if a Japanese uses American search engines in Japan he may have the problem of _______.

Passage 1Searching by keyword is the most mon method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines e from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches plete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.14.Search engines cannot work very efficiently today because _______.

Passage 2Identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article personal observation, an unsolved problem, small irritation, or a friend's suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon. and eBay began this way.Investigate the opportunity. Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: 【relieving busy professionals of the timeconsuming and tiresome task of visits to a grocery store.】 Many large-and-small-scale online grocery ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.15.The probable way of identifying a consumer need in the marketplace is _______.

Passage 2Identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article personal observation, an unsolved problem, small irritation, or a friend's suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon. and eBay began this way.Investigate the opportunity. Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: 【relieving busy professionals of the timeconsuming and tiresome task of visits to a grocery store.】 Many large-and-small-scale online grocery ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.16.The statement "relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store"means _______.

Passage 2Identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article personal observation, an unsolved problem, small irritation, or a friend's suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon. and eBay began this way.Investigate the opportunity. Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: 【relieving busy professionals of the timeconsuming and tiresome task of visits to a grocery store.】 Many large-and-small-scale online grocery ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.17.To investigate a real opportunity, you have to _______.

Passage 3Create a high quality website that offers excellent information and resources to those visiting the site. The most effective strategy for placing yourself in front of potential customers still involve organic search engine results.Execute effective performance marketing campaigns. You can actually target potential customers based on the keywords they search for. Google AdWords is powerful and efficient online marketing tool that allows you to take advantage of Google's search functionality. Performance marketing is a powerful and efficient way to market your products or services since you can precisely analyze your target market based on how they search while only paying when someone actually clicks on your ads. It can seriously increase your targeted traffic with proper research, implementation, a design, and ad copy.Don't underestimate the value of quality links. A good link campaign will both improve your presence online as well as provide your business with credibility by linking your website with strategic partners.Email marketing is an absolutely essential e-business marketing strategy, and if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business overwhelmingly. The money is really in the list!Creating your own affiliate program is arguably the most effective way of growing your business and sales online. Affiliate marketing is like having your own online sales force working on a mission-only basis. By creating a powerful affiliate program, you can enable other website owners and online marketers to boost sales and traffic on your own site. In return you offer your affiliates a percentage of the sales they generate for you.18.The most effective strategies for placing yourself in front of potential customers involve _______ search engine results.