Many people believe that one of the （31） （关键）to success on the Internet is coming up with a business （32） （计划） that （33） （把……定为目标） a very specific market rather than a broad market. Big businesses who attempt to （34） （覆盖） the whole market often leave gaps that can be exploited. By specializing on a particular market, you may have a better（35） （机会）of success.

promotional mail

privacy policy

case study

public relations

auction site

market share

advantage

expected revenue

（71）（ Wal-Mart's online experience is proof that success in the brick and mortar world doesn't create corresponding success in e-commerce.Offline, Wal-Mart is a sprawling giant, the world's largest retailer. ）（72）（ Its U.S. stores number 3,300 and it employs more than one million workers. ）Wal-Mart is expanding its line to include design-clothes and building its new stores with the capacity to offer more groceries.Wal-Mart's dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart.com is distinctly back of the pack in terms of total online sales, and （73）（ a list of traffic figures for leading e-commerce sites released by an organization supports this.）（74）（ Wal-Mart's offline retail success isn't replicated online because that's not where their customer base is. ）The typical online shopper is a very different creature than the typical Wal-Mart customer. People who shop at Wal-Mart like to go to the store, and （75）（Wal-Mart caters more to people with large families and people who aren't in much of a hurry.）<br>请翻译括号里的句子。