The Fortune 500 didn't get () they are today by resting on their laurels.

Many large- and small-scale online grocery ventures (), but most have failed.

To CommunicateTo maximize your return from the Internet, you need to understand its benefits, and how youcan control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy(类比) with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automated mailing lists that people can subscribe to. You could establish your own, to support your “virtual community” of clients,customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the people you need,and discreetly(谨慎地) ， to show that you exist.To EntertainBrowsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce(加强) a brand name. So there is scope for games and cartoons, for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.To SellAs transactions become more accepted, companies will use the Internet to sell their products directly. Anything that is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to deliver goods through new outlets with greater convenience.To TrainThe Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies,the Internet offers a cost effective concept for education without wasting resources in terms of time and money.Which is not one of the benefits of the Internet?

To CommunicateTo maximize your return from the Internet, you need to understand its benefits, and how youcan control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy(类比) with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automated mailing lists that people can subscribe to. You could establish your own, to support your “virtual community” of clients,customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the people you need,and discreetly(谨慎地) ， to show that you exist.To EntertainBrowsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce(加强) a brand name. So there is scope for games and cartoons, for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.To SellAs transactions become more accepted, companies will use the Internet to sell their products directly. Anything that is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to deliver goods through new outlets with greater convenience.To TrainThe Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies,the Internet offers a cost effective concept for education without wasting resources in terms of time and money.The Internet can provide a platform to.

To CommunicateTo maximize your return from the Internet, you need to understand its benefits, and how youcan control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy(类比) with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automated mailing lists that people can subscribe to. You could establish your own, to support your “virtual community” of clients,customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the people you need,and discreetly(谨慎地) ， to show that you exist.To EntertainBrowsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce(加强) a brand name. So there is scope for games and cartoons, for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.To SellAs transactions become more accepted, companies will use the Internet to sell their products directly. Anything that is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to deliver goods through new outlets with greater convenience.To TrainThe Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies,the Internet offers a cost effective concept for education without wasting resources in terms of time and money.What will make it possible to charge small amounts for electronic deliverable goods?

To CommunicateTo maximize your return from the Internet, you need to understand its benefits, and how youcan control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy(类比) with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automated mailing lists that people can subscribe to. You could establish your own, to support your “virtual community” of clients,customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the people you need,and discreetly(谨慎地) ， to show that you exist.To EntertainBrowsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce(加强) a brand name. So there is scope for games and cartoons, for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.To SellAs transactions become more accepted, companies will use the Internet to sell their products directly. Anything that is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to deliver goods through new outlets with greater convenience.To TrainThe Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies,the Internet offers a cost effective concept for education without wasting resources in terms of time and money.Internet is a new medium for education without wasting resources in terms of .

When Natalie Massenet was trying to raise money for her Internet start-up, Net-a-Porter, a luxury online fashion boutique, no one was interested. “People were throwing millions of pounds at almost any web company then. But they heard ' women' and 'fashion' and 'Internet' and said those words didn't go together, " says Ms. Massenet.But Net-a-Porter, founded in 2000, can now claim to be “the world's first truly global luxury fashion retailer". It doubles its revenues every year, and sales are now at ￡ 37 million. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101 countries and regions (including Fiji and Greenland), who each spends an average of ￡ 400.According to Forrester Research, luxury brands “won't survive without an online sales channel". Over 40 million Europeans buy clothes online, and this number will continue to increase.Experts predict it will grow to over 70 million by 2015.Why is it difficult for Natalie Massenet to raise money for her Internet start-up?

When Natalie Massenet was trying to raise money for her Internet start-up, Net-a-Porter, a luxury online fashion boutique, no one was interested. “People were throwing millions of pounds at almost any web company then. But they heard ' women' and 'fashion' and 'Internet' and said those words didn't go together, " says Ms. Massenet.But Net-a-Porter, founded in 2000, can now claim to be “the world's first truly global luxury fashion retailer". It doubles its revenues every year, and sales are now at ￡ 37 million. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101 countries and regions (including Fiji and Greenland), who each spends an average of ￡ 400.According to Forrester Research, luxury brands “won't survive without an online sales channel". Over 40 million Europeans buy clothes online, and this number will continue to increase.Experts predict it will grow to over 70 million by 2015.Which is one of the distribution centers of Net-a-Porter?

When Natalie Massenet was trying to raise money for her Internet start-up, Net-a-Porter, a luxury online fashion boutique, no one was interested. “People were throwing millions of pounds at almost any web company then. But they heard ' women' and 'fashion' and 'Internet' and said those words didn't go together, " says Ms. Massenet.But Net-a-Porter, founded in 2000, can now claim to be “the world's first truly global luxury fashion retailer". It doubles its revenues every year, and sales are now at ￡ 37 million. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101 countries and regions (including Fiji and Greenland), who each spends an average of ￡ 400.According to Forrester Research, luxury brands “won't survive without an online sales channel". Over 40 million Europeans buy clothes online, and this number will continue to increase.Experts predict it will grow to over 70 million by 2015.Why does Forrester Research mention that “luxury brands won't survive without an online sales channel"?

Many companies use strategic alliances, partnerships, and long-term contracts to create relationships with other companies in the supply chains for the products that they manufacture or sell. In many cases, companies are able to reduce costs by developing close relationships with a few suppliers rather than negotiating with a large number of suppliers each time they need to buy materials or supplies. When companies integrate their supply management and logistics activities across multiple participants in a particular product's supply chain, the job of managing that integration is called supply chain management. The ultimate goal of supply chain management is to achieve a higher-quality or lower-cost product at the end of the chain.Supply chain management is about opting business processes and business value in every corner of the extended enterprise-from your supplier's supplier to your customer's customer. It is the strategic approach that unites all steps in the business cycle from initial product design and the procurement(采购) of raw materials, through production, shipping distribution, and warehousing until a finished product is delivered to a customer.What do many companies use to create relationships with other companies in the supply chains?