To Communicate
To maximize your return from the Internet, you need to understand its benefits, and how youcan control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy(类比) with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automated mailing lists that people can subscribe to. You could establish your own, to support your “virtual community” of clients,customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the people you need,and discreetly(谨慎地) ， to show that you exist.
To Entertain
Browsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce(加强) a brand name. So there is scope for games and cartoons, for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.
To Sell
As transactions become more accepted, companies will use the Internet to sell their products directly. Anything that is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to deliver goods through new outlets with greater convenience.
To Train
The Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies,the Internet offers a cost effective concept for education without wasting resources in terms of time and money.

Which is not one of the benefits of the Internet?