Success for 99 Cents
How do you sell things in a time when the economy is down and people just don't want to 31____ ? Try the 99 cent approach.
Steve Jobs, former 32____ of Apple Computers, tried it and 33____ saved the music industry. He 34____ a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.
In the 1960s, Dave Gold 35____ a store that sold alcoholic drinks in southern California. He sold wine in three 36____ categories: $0.79,$0.99 and $1.49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started to 37____ 99 cent stores across the US. Today the company is 38____ almost 500 million dollars and has 280 shops.
Why does a 99 cent price tag（标签）make so much success? Researchers have found out that the price ending with .99 shows a 39____ price for consumers. It looks less and consumers 40____ feel that they can get something back.
A. owned
B. market
C. set
D. worth
E. finally
F. several
G. buy
H. usually
I. boss
J. sell
K. lower
L. price