（英译汉）Communication can be the most critical aspect of whether a change strategy will succeed or fail. (71)【The degree to which information flows down through the organization can influence how well the change vision is understood and embraced】. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a company's organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain.(72)【Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles】.
The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communic and cooperation is important to building an innovative organization as it supports risk-taking and provides tools to take action. (73)【Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization's communication structure】.
(74)【In today's business environment, the challenge associated with communication is not simply one of volume】. Instead, it is the need to reach the target audience (both internal and external with messages that include strategic, tactical and "WIIFM"elements. It is the need to prioritize the communications for the target audiences (so that the most important will be absorbed first), as well as the need to strike a balance between too little and too much information. (75)【In the e-business environment building a relationship with customers is critical and this cannot be achieved without hearing their suggestions, needs and desires】. To be effective for internal audiences, communication must share what is and what is not changing.Communication builds commitment, and is the key to overcoming resistance to the change.
71.