（汉译英）(71)【Even as exchanges emerge to enable rich interaction among companies, businesses are looking to the Internet to enable the adoption of truly dynamic pricing】．One solution is　emerging in the form of bots, software that serves as an agent acting on behalf of a specific user or application．Advancing bot technology enables dynamic, automated, real-time interaction between buyers and sellers, allowing sellers to capture the true value of their goods in the market． (72)【The implications for businesses are vital, since this emerging technology may change how companies sell their goods】．Ramifications companies need to take steps to address include：
· Disintermediation of individual auction environments through bots that allow buyers to automatically poll multiple auction services and fixed-price channels to garner advantageous terms：
· (73)【Development of exchanges that aggregate the information harvested by bots in order to reduce transaction costs and eliminate concerns of fraud】;
· (74)【The emergence of the bot-aggregator exchange as a primary sales channel,which employs rules to enable transactions】．
· (75)【The hot future is not yet certain． For example, providers must find ways to reduce per-transaction costs before widespread adoption can occur． But the powerful connectivity of the Internet is rapidly evolving the buyer/seller relationship． With hot technology advancing quickly, companies should prepare for a future priced for demand.
74.