（英译汉）(71)【To some extent. the online and offline worlds may merge】. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and e-commerce-enabled website. (72)【But often it is likely to be the website where customers will be encouraged to place their orders】.
(73)【One of the biggest commercial advantages of the internet is a lowering of transaction costs,which usually translatesdirectly into lower prices for the consumer】. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?
One reason may be convenience; another concern about fraud, which poses the biggest threat to online trade. (74)【But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow】. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. (75)【This market the potential to become as perfect as it gets.】
73.