The Intemet is 21_______ any ouher sales channel. The Intemet allows companies to 22_______ information 23_______ the speed of light and at almost zero cost, to reach customers with both reach and range, to introduce new and innovative business models, to reduce 24_______ and generate savings, and many, many more differences, as 25_______ in your textbook. However, the Internet also creates more bargaining 26_______ for the customer, creates a more perfect information market to customer's 27_______ and makes it easier for 28_______ to invade a company's marketplace. So the first, and biggest, difference in e-business planning is the need 29_______ the entrepreneur to recognize the different and unique capabilities of the internet and begin to think differently, and creatively, about the opportunities and problems the Internet 30_______.
28.