The primary message for people who are interested to invest in the stock market is that they should ignore market timing and buy stocks for the long term. This strategy is simple and yet effective because stocks give good returns over a long period of time.
The simplest strategy is the Buy—&—Hold strategy. One does not need to do anything no matter what happens after the initial investment is made. For example, you have $100 and you then decide to keep $60 in savings and use the remaining $40 to buy stocks. Whether the stock market goes up or down, you do not use your savings to buy more stocks or sell stocks to put money back into savings.