Emotional Economy
As Chinese New Year draws near, young Chinese consumers have been purchasing products that satisfy an emotional need for good luck and fortune, with the trend fueling business growth for manufacturers of small items.
Popular items thought to bring good fortune include refrigerator stickers (冰水箱) in the shape of the god of wealth, and mobile phone cases printed with _____31_____ Chinese characters. For Spring Festival, they also include products that have an emotional_____32_____
In January, the sales volume of small products on the theme of the god of wealth_____33_____ six-fold year-on-year on Tao Factory.
For mobile phone cases, young people prefer styles _____34_____ with words or patterns that represent their special emotions or aspirations.
Items such as red envelopes designed for the upcoming Chinese Year of the Dragon have also been _____35_____ , and their sales have exceeded those of red envelopes in the Year of the Rabbit last year, Tao Factory found.
Young Chinese are increasingly in favour of _____36_____ including the god of wealth, luck and good fortune, and this has_____37_____spending on products that please themselves.
Jessica Liu, a 30-year-old office worker in Beijing, said she_____38_____ spent about 2,000 yuan on a god of wealth-themed product made of jade (玉).
She believes the item has given her psychological comfort and helped her make more money.
“Emotional economy makes up an important part of economic growth in the _____39 _____age. The concept originated from technological progress and people's psychological _____40_____, which provide more business opportunities for enterprises,' said Hong Yong, a professor at an e-commerce research institute.
A. needs
B. recently
C. themes
D. popular
E. boosted
F. names
G. jumped
H. immediately
I. digital
J. value
K. lucky
L. printed