(To convince bottlers that the new products can match or exceed the sales of existing brands without heavy discounting or couponing, Coca-cola and PepsiCo will have to cut back on special promotion, then ply the bottlers with the resulting sales data. But their most useful tactic will be to offer the bottlers generous cooperative advertising deals on the new sodas, and extra money to promote the old ones. Bottlers may come in for a little arm-twisting as well. “It is often very subtle,” says an industry executive who prefers not to be named. “The Coca-cola representative will say ‘That decision is not going to sit very well in Atlanta’or something like that.”)Does “that decision” refer to something in line with Coca-cola’s top leaders’ decision or conflicting to theirs?