Culture differences are sometimes ignored in marketing campaigns. Culture awareness in marketing is a lot more than careful translation of your products. There are subtleties and nuances(细微差别)to every culture. Almost all people wouldn't be able to list the rules of their own culture ;they certainly know when those rules are violated.
In Japan , for example , a major household products company spent many millions of dollars on a marketing campaign in advance of introducing its laundry detergent (清洁剂). Nevertheless , when the detergent was made available , sales were miniscule. In fact，few shops stocked the soap. Non-tariff trade barriers? No, it was something much simpler. The typically American“large , economy-sized”boxes were far too big for the tiny Japanese retail establishments. And Japanese housewives don' t usually have cars-they walk to the stores and carry their purchase home , to very small living spaces.
It can be a big mistake to assume a Pan-Asia market(泛亚市场) or a“Latin American”or“European”buyer. Neighboring cultures elsewhere don’t necessarily share buying preferences any more than a US buyer does with a Mexico consumer. Furthermore , national borders don' t always delineate(描绘) buying behavior ; regional patterns can be just as strong.
Perhaps buying preferences are quite different among national borders.