笔果题库
英语
历年真题
搜题找答案,就上笔果题库
Passage FourIn 1542, Francisco de Orellana led the first European voyage down the Amazon River. During this voyage the explorers met a lot of resistance (抵抗) from the local Indians. In one particular tribe the women fighters were so fierce that they drove their male fighters in front of them with spears. Thus the river was named after the famous women fighters of the ancient Greek stories, the Amazons.This voyage also started our wonder of the greatest river and the largest area of rainforest in the world. About 20% of all fresh water carried to the oceans is from the Amazon River. The Amazon basin is the world's largest, about the size of Europe. The river is a product of the rainy season , which brings huge rains every summer. This also produces a large area of rainforest, which supports the largest number of diverse plants and animals of any area in the world.The Amazon rainforest is also important when it comes to the future of global warming, as it is a huge natural store of carbon. Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2. Experiments have shown this could be wrong and that the Amazon rainforest might be sucking up an additional five tons of CO2 from the atmosphere per hectare (公顷)per year. This is because plants react favorably to increased CO2; because it is the raw material for photosynthesis (光合作用) , the more of it the better. So having more CO2 in the atmosphere acts like a fertilizer, stimulating plant growth. Because of the size of the Amazon rainforest, it seems that presently it is taking up a large percentage of our CO2 pollution in the atmosphere, about 75% of the world's car pollution.49.Which of the following statements is true?
搜题找答案,就上笔果题库
Passage FourIn 1542, Francisco de Orellana led the first European voyage down the Amazon River. During this voyage the explorers met a lot of resistance (抵抗) from the local Indians. In one particular tribe the women fighters were so fierce that they drove their male fighters in front of them with spears. Thus the river was named after the famous women fighters of the ancient Greek stories, the Amazons.This voyage also started our wonder of the greatest river and the largest area of rainforest in the world. About 20% of all fresh water carried to the oceans is from the Amazon River. The Amazon basin is the world's largest, about the size of Europe. The river is a product of the rainy season , which brings huge rains every summer. This also produces a large area of rainforest, which supports the largest number of diverse plants and animals of any area in the world.The Amazon rainforest is also important when it comes to the future of global warming, as it is a huge natural store of carbon. Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2. Experiments have shown this could be wrong and that the Amazon rainforest might be sucking up an additional five tons of CO2 from the atmosphere per hectare (公顷)per year. This is because plants react favorably to increased CO2; because it is the raw material for photosynthesis (光合作用) , the more of it the better. So having more CO2 in the atmosphere acts like a fertilizer, stimulating plant growth. Because of the size of the Amazon rainforest, it seems that presently it is taking up a large percentage of our CO2 pollution in the atmosphere, about 75% of the world's car pollution.50.Why is CO2 compared to a fertilizer in Para. 3?
搜题找答案,就上笔果题库
Passage FourIn 1542, Francisco de Orellana led the first European voyage down the Amazon River. During this voyage the explorers met a lot of resistance (抵抗) from the local Indians. In one particular tribe the women fighters were so fierce that they drove their male fighters in front of them with spears. Thus the river was named after the famous women fighters of the ancient Greek stories, the Amazons.This voyage also started our wonder of the greatest river and the largest area of rainforest in the world. About 20% of all fresh water carried to the oceans is from the Amazon River. The Amazon basin is the world's largest, about the size of Europe. The river is a product of the rainy season , which brings huge rains every summer. This also produces a large area of rainforest, which supports the largest number of diverse plants and animals of any area in the world.The Amazon rainforest is also important when it comes to the future of global warming, as it is a huge natural store of carbon. Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2. Experiments have shown this could be wrong and that the Amazon rainforest might be sucking up an additional five tons of CO2 from the atmosphere per hectare (公顷)per year. This is because plants react favorably to increased CO2; because it is the raw material for photosynthesis (光合作用) , the more of it the better. So having more CO2 in the atmosphere acts like a fertilizer, stimulating plant growth. Because of the size of the Amazon rainforest, it seems that presently it is taking up a large percentage of our CO2 pollution in the atmosphere, about 75% of the world's car pollution.51.What is implied in the last paragraph?
搜题找答案,就上笔果题库
Passage FiveThe AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase.The first three steps lie in creating attention(A), developing interest (D, and building desire (D) for the product, before the fourth step—the "call to action" (A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone's attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product's benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can he used to create desire,before finally laying out a simple way for that desire to he met-the means to buy. On website advertising, this might be a direct link; on TV or print, it may be a website or telephone number.In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie's release, inviting the consumer to go and buy a ticket.52.What is the purpose of creating the AIDA model?
搜题找答案,就上笔果题库
Passage FiveThe AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase.The first three steps lie in creating attention(A), developing interest (D, and building desire (D) for the product, before the fourth step—the "call to action" (A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone's attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product's benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can he used to create desire,before finally laying out a simple way for that desire to he met-the means to buy. On website advertising, this might be a direct link; on TV or print, it may be a website or telephone number.In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie's release, inviting the consumer to go and buy a ticket.53.Which of the following can turn customers’attention into real interest?
搜题找答案,就上笔果题库
Passage FiveThe AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase.The first three steps lie in creating attention(A), developing interest (D, and building desire (D) for the product, before the fourth step—the "call to action" (A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone's attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product's benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can he used to create desire,before finally laying out a simple way for that desire to he met-the means to buy. On website advertising, this might be a direct link; on TV or print, it may be a website or telephone number.In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie's release, inviting the consumer to go and buy a ticket.54.In which stage of the AIDA model are giant posters used?
搜题找答案,就上笔果题库
Passage FiveThe AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase.The first three steps lie in creating attention(A), developing interest (D, and building desire (D) for the product, before the fourth step—the "call to action" (A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone's attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product's benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can he used to create desire,before finally laying out a simple way for that desire to he met-the means to buy. On website advertising, this might be a direct link; on TV or print, it may be a website or telephone number.In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie's release, inviting the consumer to go and buy a ticket.55.What is the writer's tone in introducing the AIDA model?
搜题找答案,就上笔果题库
A.How can I help youB.Where do you liveC.Can you arrange a wake-up call at 6 a. m.D.Is that allE.What else can I help you withF.Have you finishedG.Who is thatH.What is your room numberClerk: Hello, this is the front desk.(56)?Brown: Hello, I need to catch a plane tomorrow at 9 a.m.(57)?Clerk: Of course.(58)?Brown: Room 423.Clerk: OK, we will call you then.(59)?Brown: Yes. I need a taxi for 7 a. m. Could you do me a favor?Clerk: No problem.(60)?Brown; Yes, thanks for your help.Clerk: It's my pleasure.
搜题找答案,就上笔果题库
你(Li Yuan)下周一因为要去参加演讲比赛,不能上外教(Prof. Smith)的写作课。请给他写一封e-mail,内容包括:·请假并表示歉意;·解释不能上课的原因,如比赛的重要性;·承诺会自学所缺内容并按时交作业;·祝他愉快。
搜题找答案,就上笔果题库
Compare the underlined parts and identify the one that is different from the others in pronunciation.