电子商务英语
历年真题
A firewall _______ unauthorized access to your computer.
You can use your mobile phones to _______ the check, adding money to your account.
Passage 1Virtually all e-commerce sites accept credit ceards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there's a bit more to it than that, in essence that's all it is -- a way to take payments online.There are three basic types of payment gateways. The first is an API(Application Programming Interface). This means that the customer never sees the payment gateway Web site -your shopping cart talks to it seamlessly in the background This is generally the best option as it's a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you'll probably lose a few sales.Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don't need a merchant account from your bank-the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.11.Almost all e-comroerce sites accept _______ as their primary form of payment.
Passage 1Virtually all e-commerce sites accept credit ceards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there's a bit more to it than that, in essence that's all it is -- a way to take payments online.There are three basic types of payment gateways. The first is an API(Application Programming Interface). This means that the customer never sees the payment gateway Web site -your shopping cart talks to it seamlessly in the background This is generally the best option as it's a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you'll probably lose a few sales.Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don't need a merchant account from your bank-the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.12.A payment gateway is simply a service which connects your Web site with the _______.
Passage 1Virtually all e-commerce sites accept credit ceards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there's a bit more to it than that, in essence that's all it is -- a way to take payments online.There are three basic types of payment gateways. The first is an API(Application Programming Interface). This means that the customer never sees the payment gateway Web site -your shopping cart talks to it seamlessly in the background This is generally the best option as it's a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you'll probably lose a few sales.Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don't need a merchant account from your bank-the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.13.With a third-party payment gateway, the customer starts the checkout process _______, and completes the payment on the payment gateway site.
Passage 1Virtually all e-commerce sites accept credit ceards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there's a bit more to it than that, in essence that's all it is -- a way to take payments online.There are three basic types of payment gateways. The first is an API(Application Programming Interface). This means that the customer never sees the payment gateway Web site -your shopping cart talks to it seamlessly in the background This is generally the best option as it's a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you'll probably lose a few sales.Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don't need a merchant account from your bank-the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.14.As _______ does everything for you, It can be an eaay start for starl-up businesses.
Passage 2In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may cocnpete to be trusted. For instance, customers ordering medicines on-line may prefer to huy from the United States bocause they trust the tigorous screening of the Food and Drug Administration or they may decide that the FDA's rules are too striet and buy from Switzerland instead.Customers will still need to use their judgment But precisely because the technology is new electronic shoppers are likely for a while to be lot more cautious thart customers of the normal sort.And he new technology will also make it easier for them to complain when company lets them down. In this way, at least, the advent(到来,出现) of eyberspace may argue for fewer consumers protection laws, not more.15.According to the passage, what is a valuable competitive advantage in e-commerce?
Passage 2In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may cocnpete to be trusted. For instance, customers ordering medicines on-line may prefer to huy from the United States bocause they trust the tigorous screening of the Food and Drug Administration or they may decide that the FDA's rules are too striet and buy from Switzerland instead.Customers will still need to use their judgment But precisely because the technology is new electronic shoppers are likely for a while to be lot more cautious thart customers of the normal sort.And he new technology will also make it easier for them to complain when company lets them down. In this way, at least, the advent(到来,出现) of eyberspace may argue for fewer consumers protection laws, not more.16.We can infer from the passage that in licensing new drugs the FDA in the United States is _______.
Passage 2In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may cocnpete to be trusted. For instance, customers ordering medicines on-line may prefer to huy from the United States bocause they trust the tigorous screening of the Food and Drug Administration or they may decide that the FDA's rules are too striet and buy from Switzerland instead.Customers will still need to use their judgment But precisely because the technology is new electronic shoppers are likely for a while to be lot more cautious thart customers of the normal sort.And he new technology will also make it easier for them to complain when company lets them down. In this way, at least, the advent(到来,出现) of eyberspace may argue for fewer consumers protection laws, not more.17.If customer buys something that does not meet his expectation, what is probubly the advantage of dealing through e-commerce over the present normal one?
Passage 3Wal-Mart's online experience is proof that success in the brick and mortar world doesn't create corresponding success in e-commerce.Offline, Wal-Mart is sprawling giant, the world's largest retailer. Its US stores number 3,300 and it employs more than one million warkers, which means about one out of every 300 Americans is Wal-Mart employee.Wal-Mart's dominant place in offtine retail might be expected to provide it with top dog e-commerce status. But analysts say Walrart com is distinetly hack of the pack in terms of total online sales. Wal-Mart's offline retail success isn't replicated online because, says Spieler, "that's not where thcir customer base is. "She notes the typieal online shopper is a very different creature than the typical Wal-Mart customer "People who sbop at Wal-Mart like to go to the store,"she says, "Wal-Mart caters more to people with large families and people who aren't in much of a hurry.18.What is the meaning of "brick and mortar world"?
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