电子商务英语
历年真题
(英译汉)Communication can be the most critical aspect of whether a change strategy will succeed or fail. (71)【The degree to which information flows down through the organization can influence how well the change vision is understood and embraced】. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a company’s organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain. (72)【Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles】.The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication and cooperation is important to build an innovative organization as it supports risk-taking and provides tools to take action. (73)【Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization’s communication structure】.(74)【In today’s business environment, the challenge associated with communication is not simply one of volume】. Instead, it is the need to reach the target audience (both internal and external) with messages that include strategic, tactical and “WIFEM” elements. It is the need to prioritize the communications for the target audiences (so that the most important will be absorbed first), as well as the need to strike a balance between too little and too much information. (75)【In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires】. To be effective for internal audiences, communication must share what is and what is not changing, Communication builds commitment, and is the key to overcoming resistance to the change.74.
(英译汉)Communication can be the most critical aspect of whether a change strategy will succeed or fail. (71)【The degree to which information flows down through the organization can influence how well the change vision is understood and embraced】. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a company’s organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain. (72)【Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles】.The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication and cooperation is important to build an innovative organization as it supports risk-taking and provides tools to take action. (73)【Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization’s communication structure】.(74)【In today’s business environment, the challenge associated with communication is not simply one of volume】. Instead, it is the need to reach the target audience (both internal and external) with messages that include strategic, tactical and “WIFEM” elements. It is the need to prioritize the communications for the target audiences (so that the most important will be absorbed first), as well as the need to strike a balance between too little and too much information. (75)【In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires】. To be effective for internal audiences, communication must share what is and what is not changing, Communication builds commitment, and is the key to overcoming resistance to the change.75.
(汉译英)我们要利用一切教育机会。(take advantage of)
(汉译英)他既种菜也种花。(as well as)
(汉译英)这张桌子占的地方太大。(take up)
(汉译英)她把句子中不必要的词删除掉了。(eliminate)
(汉译英)他似乎很可能通过入学考试。(likely)
贸易,商业 n. c________
包含,牵涉 v. i________
地方,位置 n. l________
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