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电子商务英语
历年真题
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The company now has branches across China, and says it is looking to _______.
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When you search by keyword, you often get _______ results and the return of a lot of irrelevant information.
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Passage 1It is widely acknowledged today that new technologies, in particular access to the Intemet,tend to modify communication between the different players in the professional world, notably:◆ relationships between the enterprise and its clients.◆ the interal functioning of the enterprise, including enterprise-employee relationships.◆ the relationship of the enterprise with its different partners and suppliers.E-business, therefore, is a term used to describe business run on the intemet, or utilizing intemet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business-that is to say, any business which utilizes a computer. This usage is somewhat archaic, however and in most contexts e-business refers exclusively to internet business.The most common implementation of e-business is as an additional, or in some cases primary,storefront. By selling products and services on line, an e-business is able to reach a much wider consumer base than any traditional brick-and-morta store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even many e-businesses without an electronic storefront now use e-procureme as way to better track and manage their purchasing.11.New technologies tend to modify communication between _______.
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Passage 1It is widely acknowledged today that new technologies, in particular access to the Intemet,tend to modify communication between the different players in the professional world, notably:◆ relationships between the enterprise and its clients.◆ the interal functioning of the enterprise, including enterprise-employee relationships.◆ the relationship of the enterprise with its different partners and suppliers.E-business, therefore, is a term used to describe business run on the intemet, or utilizing intemet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business-that is to say, any business which utilizes a computer. This usage is somewhat archaic, however and in most contexts e-business refers exclusively to internet business.The most common implementation of e-business is as an additional, or in some cases primary,storefront. By selling products and services on line, an e-business is able to reach a much wider consumer base than any traditional brick-and-morta store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even many e-businesses without an electronic storefront now use e-procureme as way to better track and manage their purchasing.12.In most circumstances e-business refers exclusively to _______.
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Passage 1It is widely acknowledged today that new technologies, in particular access to the Intemet,tend to modify communication between the different players in the professional world, notably:◆ relationships between the enterprise and its clients.◆ the interal functioning of the enterprise, including enterprise-employee relationships.◆ the relationship of the enterprise with its different partners and suppliers.E-business, therefore, is a term used to describe business run on the intemet, or utilizing intemet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business-that is to say, any business which utilizes a computer. This usage is somewhat archaic, however and in most contexts e-business refers exclusively to internet business.The most common implementation of e-business is as an additional, or in some cases primary,storefront. By selling products and services on line, an e-business is able to reach a much wider consumer base than any traditional brick-and-morta store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even many e-businesses without an electronic storefront now use e-procureme as way to better track and manage their purchasing.13.E-business is referred to as e-commerce in that it _______.
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Passage 1It is widely acknowledged today that new technologies, in particular access to the Intemet,tend to modify communication between the different players in the professional world, notably:◆ relationships between the enterprise and its clients.◆ the interal functioning of the enterprise, including enterprise-employee relationships.◆ the relationship of the enterprise with its different partners and suppliers.E-business, therefore, is a term used to describe business run on the intemet, or utilizing intemet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business-that is to say, any business which utilizes a computer. This usage is somewhat archaic, however and in most contexts e-business refers exclusively to internet business.The most common implementation of e-business is as an additional, or in some cases primary,storefront. By selling products and services on line, an e-business is able to reach a much wider consumer base than any traditional brick-and-morta store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even many e-businesses without an electronic storefront now use e-procureme as way to better track and manage their purchasing.14.E-procurement may offer businesses the opportunity to _______.
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Passage 2One key answer to the problem of finding and keeping customers-and tuming their good will into sales-is having good Customer Relationship Management. CRM's goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clientseCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers' buying preferences, or circumstantial information such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under 50 per user month. 【On the down side】, you don't get much customization or integration.15.In order to find and keep customers and turn their good will into sales, the most important thing is to _______.
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Passage 2One key answer to the problem of finding and keeping customers-and tuming their good will into sales-is having good Customer Relationship Management. CRM's goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clientseCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers' buying preferences, or circumstantial information such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under 50 per user month. 【On the down side】, you don't get much customization or integration.16.For different companies, CRM _______.
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Passage 2One key answer to the problem of finding and keeping customers-and tuming their good will into sales-is having good Customer Relationship Management. CRM's goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clientseCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers' buying preferences, or circumstantial information such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under 50 per user month. 【On the down side】, you don't get much customization or integration.17.“On the down side, you don't get much customization or integration.” What does "on the downside" mean?
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Passage 3Success in e-business can evaporate even more quickly than it is achieved. Continued success demands protecting valuable assets. Legal counsel should play a substantive role in the way that business is conducted and extemal environment in which it operates. Much can be done to create a new and effective legal environment for e-business transactions.Legal counsel can help secure the e-business environment by conducting the following activities:Structure contracts to effectively handle e-business issues. Develop contracts that redefine the nature of the business activity, structure and cement alliance, and provide new mechanisms for resolving disputes outside the courtroom.Address risks that arise from changes in the environment. Counsel can address risks and vulnerabilities that arise from changes in the technical, business and legal environments. Such changes might include the development of new payment technology, changes in liability laws and enactment of protection laws in specific countries.18.What does the sentence "Success in e-business can evaporate even more quickly than it is achieved" imply?