独家经销合同

有价证券

试销

test market

coupon

franchise

To convince bottlers that the new products can match or exceed the sales of existing brands without heavy discounting or couponing, Coca-Cola and PepsiCo will have to cut back on special promotion,then ply the bottlers with the resulting sales data. But their most useful tactic will be to offer the bottlers generous cooperative advertising deals on the new sodas,and extra money to promote the old ones.

Coca-Cola's advance into orange soda-is bad news for Sunkist,which holds a l.5% share of the soft drink market,and Crush(around 1%).Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink. The sleeper among the products might turn out to be Cherry Coke,which contains no fruit juice at all. Emanuel Goldman,a beverage analyst with Montgomery Securities in San Francisco,says Cherry Coke has captured shares of 4% to 8% in test markets. The drink probably won't do as well when it is rolled out nationally,since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation' s fifth-best-selling soft drink. Why is Cherry Coke described as the "sleeper"?

Coca-Cola's advance into orange soda-is bad news for Sunkist,which holds a l.5% share of the soft drink market,and Crush(around 1%).Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink. The sleeper among the products might turn out to be Cherry Coke,which contains no fruit juice at all. Emanuel Goldman,a beverage analyst with Montgomery Securities in San Francisco,says Cherry Coke has captured shares of 4% to 8% in test markets. The drink probably won't do as well when it is rolled out nationally,since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation' s fifth-best-selling soft drink. What is a test market? How do you understand "price promotions" here? .

Coca-Cola's advance into orange soda-is bad news for Sunkist,which holds a l.5% share of the soft drink market,and Crush(around 1%).Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink. The sleeper among the products might turn out to be Cherry Coke,which contains no fruit juice at all. Emanuel Goldman,a beverage analyst with Montgomery Securities in San Francisco,says Cherry Coke has captured shares of 4% to 8% in test markets. The drink probably won't do as well when it is rolled out nationally,since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation' s fifth-best-selling soft drink. Which brand occupies the fifth place on the soft drink list at present?